Marketing for your small business is hard. You're on a budget, time is short and quality content can be hard to come by. The tool you have at your fingertips. . . your phone! Taking great photos from your phone doesn't have to be hard. And of course, Ripl makes creating awesome content easy from your phone!
Step 1: PLAN
Take 5 -10 minutes to plan what you want the purpose of this photo to be and how you're going to pull it off.
Think about the following questions:
- How will I use these photos in my marketing?
- Where will I use these images?
- Who is my audience?
Get creative. Is there a way to incorporate an interesting background? Search your environment for unique textures and backdrops. It could be coffee beans, leather, sand, scrap wood. Whenever possible be consistent with your brand.
Photography 101 says position yourself so the sun is behind you or just over your shoulder.
Shooting at a low angle can give a more compelling perspective.
When in doubt, keep it simple!
Step 2: SET UP
Your device has lots of different settings to help you achieve a perfect photo.
The most basic advice is to follow the "rule of thirds" to help you take balanced and interesting photos.
The easiest way to put this advice into practice is to turn on your gridlines in your iOS settings. Basically, imagine your image divided into nine equal parts. The most important subjects of your image should be placed along the gridline or at the intersection where the lines meet.
To Turn on Gridlines:
iOS Settings > "Photos & Camera" > Under camera, you'll see "grid" > toggle to green
While you're in settings, set HDR to save original photo as well, so you have a few options to choose from.
HDR - High Dynamic Range is best to utilize when photographing landscapes or lighting differences, because it works to balance the shadows and highlights of the photos.
This brings up the next important thing to think about. How you're going to hold your phone. . . You can go the old-fashioned route and keep your hands steady. Stabilizing your elbows on a hard surface can help.
Another option is to set a timer to capture the image in 5 seconds so you don't have to worry about any movement from tapping capture.
Last one, turn off flash! Opinions differ on this one but the consensus is that using flash can make your photo look overexposed.
Step 3: EXECUTE
Final step is to execute the shot!
Look for strong colors, shapes, lines and anything that can convey emotion. Always keep your brand in mind.
To get the best results, experiment and take lots of pics! It's nice to have a few photo variations to choose from.
With these easy steps, you can engage your customers with amazing content taken from your phone! What's the best photo you've ever taken from your phone?