Facebook and the National Association of Women Business Owners (NAWBO) recently hosted a Boost Your Business event in Seattle to help women business owners grow their business.
The event focused on the types of ads you can create, tools to get the job done and ways to stand out from the competition on Facebook.
Ping Yeh our Art Director attended the event to get an inside scoop about taking your business to the next level. Here are her 3 key takeaways:
1. Facebook Lead Ads
Facebook Lead Ads are ads that you create with a "subscribe" or "submit" call-to-action, so potential customers can sign up for what you're offering. With people spending more and more time on their phones, Lead Ads give people an easier way to connect with your business.
The biggest benefit... you'll get accurate contact info to follow up with potential customers. You can customize the form to capture the info that's most important to your business. All of the contact info can be used to create Custom Audiences or Look-a-like Audiences so you can re-market to potential customers.
2. Ways to be creative
Carousel Posts/Ads! These are a unique way to pack more content into a smaller space. You have a ton of flexibility to incorporate stills and videos into one post, telling your brand story. The biggest benefit, Carousel Posts are optimized for mobile phones and give the viewer more than one opportunity to click.
There's a couple of different ways to go about creating a Carousel Post. Carousel Posts can be created on your Facebook Page for organic reach. You can boost a Carousel Post on your Business Page or create a Carousel Ad in Facebook Ad Manager or Power Editor.
3. Measure Your Success
It's important to measure what you're doing so that you can keep track of progress and stay focused on your goal. Page Insights is a useful and often overlooked place to measure results of your Page.
Page Insights helps you understand how people are engaging with your Page and learn which posts have the most engagement. You can view metrics to determine your Page's performance on likes, reach, visits, posts, video and people. Measuring the changes over time will give you insights into what's working and not when it comes to boosting your business on Facebook.
Since you can easily get lost on the web reading about Facebook Advertising, we picked a few of our go-to resources:
- Facebook Lead Ads
- How to create a Carousel Post/Ad on Facebook
- Facebook Carousel Format Creative Examples
- Facebook Page Insights
We want to see your creativity in action! Tag @Riplapp or mention #MadeWithRipl so we can see all your awesome posts on Facebook.