LinkedIn can be an untapped resource for marketing and building an online presence. With over 500 million users on LinkedIn, a regular presence can help you gain exposure, improve your search engine ranking, and connect with similar businesses & potential customers.
As you explore sharing, remember that LinkedIn is different from Facebook, Instagram, and Twitter. Posts on LinkedIn tend to have a more professional (and less personal) tone to them. People sometimes say that LinkedIn is a social media version of your resume.
We're excited to announce that you can now share posts directly from the Ripl app to your connected LinkedIn account! Before you start sharing, here's three things to keep in mind.
1. Build a LinkedIn Profile
A LinkedIn Profile can help with credibility and often times improve search engine ranking for your brand. Fortunately, creating your Profile only requires your name, email, location and job information. Make sure to add both relevant keywords in your summary and a link back to your website to help drive more traffic and visibility to your business.
2. Keep Things Interesting
Share a wide variety of content. Readers will get bored of sales-y posts constantly pushing your product, service, or cause. Instead, share authentic posts about your business or brand to keep things interesting. Customer Testimonials, Employee updates, Business updates, Industry specific articles, and eye-catching videos are all great things to share to keep content fresh.
Also, be sure to connect with all your peers and partners to build your professional network. And after any meeting or conference, follow-up with everyone you met. Connecting via LinkedIn has become the standard in almost every industry.
3. Video Makes a Difference
Since sharing videos is new to LinkedIn, you can take advantage of being one of the few utilizing this scroll-stopping format! Using videos in your LinkedIn posts will help you stand out against the competition. Video content is expected to be responsible for 74% of the entire internet traffic by the end of 2017, so now's the time to get ahead of the curve.
We hope these simple tips will both inspire you to share your Ripl designs and help you to feel confidant to start networking on LinkedIn.