5 Ways to Up Your Game on Instagram

1. Optimize your business profile

If you don't already have a business profile for your Instagram, you should create one.

  • In Instagram settings, click "switch to Business Profile" and follow the steps

A business profile is different than a regular profile. With a business profile you'll get interesting insights and data about your followers to help grow your following.

It is incredibly easy to create and customize your profile to communicate what you and your brand are all about and why you’re worth an extra look. You can even link your Instagram account to your Facebook page to create cross following.

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Instagram allows you to add one URL to your bio. Your bio URL is a great way for potential customers to easily learn more about your business. Post your brand logo and a profile photo that will grab their attention. Include information about what you offer and what makes your business unique.

2. Take advantage of Instagram’s Business Insights Feature

Once you’ve added a business profile you have access to the Instagram “Insights” feature which gives you more information to learn more about your followers and the people interacting with your business. This feature tells you the time and day of the week you get the most engagements. It shows you when your followers are most active on Instagram, therefore the best time to post.

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3. Schedule your posts

Scheduling posts can make posting a success. Social media accounts need to be maintained and frequently updated in order to stay in the minds of your customers.

TIP: Ripl Pro offers a scheduling feature that allows you to create a post in advance and schedule it for any time you want.

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Having a backload of content makes creating scheduled posts a breeze. Consider putting photos in a folder on your smartphone to easily post them on your Instagram account.

4. Hashtag Hashtag Hashtag!

Hashtags are a MUST, so get creative. They should never be boring because they are meant to grab new potential followers’ attention. They help you share your posts with people beyond your follower base.

Check out Instagram's Blog for more tips about hashtags: http://blog.instagram.com/post/17674993957/instagram-tips-using-hashtags

TIP: Ripl automatically generates targeted hashtags for the content in your post.

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5. Interactive Posts

Contests and Fun Fact posts are fun ways to get your followers engaged. Here are some examples of how we have used interactive posts to increase engagement and keep our customers happy.

For example:

Like my post to win a swag bag!

Did you Know?

It is important to communicate with your followers! Engage with your followers by following, liking and commenting on their posts.

Try out these tips and figure out what resonates most with your audience. If something is working well for you and your follower base - stick with it!

Leah Richardson

Leah sits on the marketing and customer support teams to help achieve advertising and customer acquisition goals. She travelled from Canada to join us for the summer.

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