Choosing the Best Messaging App

An Infographic Evaluation of Your Options

[A Guest Blog Post for Ripl Customers]
By: Anastasia Svyrydenko | Content Marketing Manager at TextMagic.com

Messaging apps are an important tool for modern marketers of all kinds and sizes, due to two key aspects of this emerging technology.

First, the number of users on the top four messaging apps has exceeded the number of users on the top four social media networks. So, in addition to presenting your followers with marketing content you've created with Ripl, you could explore new and different ways to converse with your audiences directly.

Second, there are many different types of messaging apps to fit unique business situations and needs. So, you could consider trying a few of them our to find one that works well for your business and communication style.

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B2B Companies

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B2B Companies
(Targeting Worldwide)

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B2C and B2B Companies
(Targeting Europe and Developing Countries)

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B2C Companies
(Targeting Worldwide)

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B2C Companies
(Targeting Millennials)

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All Businesses
(That Need To Reach Their Clients Fast)

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Anastasia Sviridenko is a content marketing manager at TextMagic. When she is not working on a new piece of content, you can find her sipping on cocoa at the nearest cafe or reading some new sci-fi bestseller.




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Sources

https://research.hubspot.com/charts/messaging-apps-have-over-4b-monthly-active-users
https://fbinsights.files.wordpress.com/2016/08/facebookiq_messenger_booklet1.pdf
https://mobileecosystemforum.com/wp-content/uploads/2016/06/Messaging_Report.pdf
https://www.facebook.com/iq/articles/more-than-a-message-messaging-means-business
https://blog.init.ai/pick-your-platform-wisely-c5ab5bc7555d
https://postcron.com/en/blog/whatsapp-marketing/
https://www.similarweb.com/blog/popular-messaging-apps-by-country
https://blog.hubspot.com/marketing/best-messaging-apps-for-marketing
https://blog.bufferapp.com/slack-community
https://expandedramblings.com/index.php/facebook-messenger-statistics/
https://blog.bufferapp.com/facebook-messenger-marketing
https://www.matthewbarby.com/chatbot-marketing/
https://smallbiztrends.com/2017/03/what-is-kik-messenger.html
https://www.webpagefx.com/data/why-snapchat-matters-to-marketing/
https://econsultancy.com/blog/67257-15-reasons-your-brand-should-be-on-snapchat

Jon Aiken

Jon is the Communication Manager at Ripl, which means he writes and/or edits pretty much all day. Fortunately, those are two of his favorite things to do, so he's stoked. Also, dinosaurs!

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