Increasing engagement is important to your brand and business because more social media engagement means more people connecting with your brand.
Brian Solis said it pretty well, "It's not [just] about likes, comments or money. It is all about the relationships and people. . . It is people-to-people and how you make them feel."
With animated videos you can evoke more feeling and action from your existing followers and potential customers. The best way to connect with others is to be authentic. Being authentic to us goes beyond being true, it's about being a genuine person. People want to connect with people and you need to talk to your audience in an authentic, understandable way.
It is important to continually create and share new content to help your business grow. That consistency can make it tricky to come up with new, relevant and authentic content. . . Here are a few thought-starters to help you get the most out of your content!
Did You Know? Post
These posts are fun way to generate strong sharing from your followers and high engagements because they are universal. Introduce a little intrigue or surprise into someone's day with an interesting fact!
In the Moment Post
The ultimate way to be authentic is to share something happening right now. Use these posts to show a personal and approachable side of your business. Are you working on shipping out the latest order? Are you listening to some awesome podcast? Did you just hit your goal? Are you happy because it's sunny outside? Share it and show what your followers what you're doing.
Polls are a very fast way to get reaction from your followers! You can even use them to do a quick test of new ideas related to your brand. Which option appeals most to your customers or potential customers? Most of the time, people love the chance to give direct feedback to your decisions.
Ask a Question Post
This Q&A-style post welcomes questions from anyone online to you or a team member. These posts are a clever way of generating lots of engagement and replicating a forum discussion via the social networks.
Seek to build a deeper connection with your social media network. Authenticity sounds simple but it's surprisingly hard. Get back to the basics and think about you. . . What drove you to start your business? What drives you still to this day? How can you share your story with other people?
Think from your heart and you'll be surprised at what will come up! Happy posting :)