One Trick to Win at Social Media (Hint: It's Scheduling Your Posts)

Every day I wake up to a notification from Ripl that it's time for my scheduled post to Instagram. It's the first thing that I check off the to-do list each day and I'm done minutes from waking up. I can complete my post half asleep, without coffee 😱 and still in bed all because I schedule posts to send out in the future.

Since my posts are already scheduled for the day, it frees me up to be more responsive throughout the day. In our world, a customer may have helped us resolve a bug and now I have the time to post a shout out to them on social media. Or maybe we just released a new feature early; I now have the time to let our followers know because I've already planned and scheduled my posts for the day.

Not only does scheduling my posts in advance free up my days, I save time when creating content too. On post two or three, something clicks and I find my groove. It's easier for me to find designs, pictures and the words to effectively communicate to our customers because I'm focused on one thing.

(Tip: When you're not creating content, take note of what things you like that others are posting. Then when you go to create content, you can look back at your notes for inspiration!)

Another benefit of scheduling posts to send in the future is you can plan for major holidays. It's so much easier to look ahead over the next week or month and determine which holidays you want to mention or do a little promotion around for your business. You'll also avoid that last minute panic realizing you forgot to post about the holiday!

Under "What to post today?" in the Ripl app, you can swipe forward or backwards to access post recommendations for the whole week. On the final "share" screen, tap the calendar icon above the keyboard to schedule the post to share in the future.

(Tip: I prefer to do my posts in the order that I'll be posting for the week because my feed becomes a timeline of previous posts. Then I can look back at what I already posted when I want to mix up text or emojis.)

What are you waiting for? Try carving out an hour at the beginning of the week to plan your posts for the week and see how much time you can save!

Christine Evans

Christine focuses on our Customer's Happiness! She is passionate about helping others through communication and technology. You can bet she'll ask lots of questions!

Bellevue, Washington http://ripl.com/

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