1. Create A Facebook Page For Your Business
If you do not have an existing Facebook page, they are incredibly easy to create. Facebook is home to over 1.4 billion active users so this opens a huge opportunity to expand your business’ reach.
- Visit https://www.facebook.com/pages/create and follow the steps to create a Page for your business!
Keep in mind it’s important to link your personal account to your business page instead of creating a “dummy” account. Using a “dummy” account goes against Facebook’s terms of service and can lead to them shutting down your business page.
If you do not want to post from your personal account, you can choose to post under the page’s name. If you go into the Facebook settings under “post attribution” you can switch how your posts appear.
2. Optimize Your “About” Information
Make it super easy for new followers to navigate your Facebook page. Follow along with the Facebook prompts and fill out all of the sections with information about your business. Make sure to include a bio of what you do, your business hours, locations and a link to your website! Keep in mind, you can always go back later and update or change anything you feel is necessary.
Tip: Create milestones to share your brand’s history. Go to the about section and click on milestones to edit.
3. Create A Recognizable Profile & Cover Photo
It is extremely important to have eye-catching graphics or photos for your Facebook Page to get the most visibility on Facebook. Add a cover photo and profile picture that will catch and hold a new viewer’s attention and reinforce your brand with existing followers.
Your profile picture is a perfect place to make use of your logo. As for your cover photo, use a creative and engaging photo that aligns with your company’s style.
To add a Ripl design to your Cover Video - check out this blog post
Tip: Make sure the photos you are posting are of the highest resolution possible
Tip: Insert a link to your website as your profile pic's caption!
4. Post Engaging Content
Your feed is the heart of your Facebook page. This is your opportunity to post attention-grabbing videos and photos of your product or service to gain more customers. You want to show the world what you have to offer them!
Tip: Try using the Ripl app to create more engaging video posts.
Tip: Pin important posts to the top of your page to draw your customers’ attention.
5. Keep Your Customers Happy
This is your chance to show your customers you care about them. Monitor the comments in your feed and respond to them frequently. Just like building a relationship with your customers in-person, you can do the same online through communication. If you need to carry the conversation outside of the public post, just send them a direct message.
An engaging and active Facebook page is a great way to keep your brand fresh in the minds of your customers and to find new followers. It helps you build relationships that can strengthen your brand and attract interest in you and your product!