Deliver a unique marketing experience for your customers
There are billions of dollars spent during the holiday season by consumers and advertisers of all kinds. To help ensure your marketing efforts stand out among all that noise, there are a few helpful tips to keep in mind.
1. Make a Marketing Plan
As with most things, having a good plan to follow can make all the difference. Try building a calendar just for your social media marketing with key dates so you don't forget anything important and reminders ahead of time so you have plenty of notice to take action.
2. Add a Special Gift
As a way to show your appreciation for shoppers choosing you, add a little something extra to their order. Even small items, like bumper stickers, can go a long way to making someone feel like they selected a business that cares about them. Plus, think of the advertising they're doing for your brand with those stickers traveling the world!
3. Use Video Everywhere
As Ripl users, this one should be automatic, but did you know, 80% of consumers remember a video ad they viewed in the last 30 days? That's a serious impact you can have on your audience, but you can only be achieved through video.
4. Tell a Personal Story
This is the time of year to reflect on the year you've had and the key people that helped make it all happen. Share your personal story with your customers on social media or in an email, and remind them that you appreciate their impact on you.
5. Lights and Decorations
Whether you have a brick & mortar store, an online store, or just a Facebook Page for your business, consider adding a touch of holiday charm to your customer-facing spaces. It helps remind everyone that you have special offerings and are mindful of their special requests or shipping needs.
6. Keep it Consistent
Across all your marketing practices on social media, your website, and beyond, try to maintain a consistent tone and style. This time of year, there are so many businesses competing for attention that it may be the cumulative effort that affects a customer to find you.
7. It's All About Sharing
74% of consumers say word-of-mouth is the top influencer when it comes to making their purchasing decisions. That means, that hearing about your holiday offer from a friend means a lot more than seeing it on social media. Try using sharable icons on blog posts or even just asking your loyal followers to share a special post.
We hope you find these marketing tips helpful and a great jumping-off point for your own creative marketing efforts. We can't wait to see all the fun ways you use Ripl to make the most of your holiday season!