Make the most of Black Friday, Small Business Saturday, and Cyber Monday
In the US and across the world, the end of November brings a set of shopping “holidays” that mark the start of the December shopping season. Beginning with Black Friday (the day after Thanksgiving, Nov. 24th), followed by Small Business Saturday (Nov. 25th) and concluding with Cyber Monday (Nov. 27th), each of these days has a unique set of characteristics and customer expectations that business owners can capitalize on.
Since gaining widespread popularity in the 1980’s, Black Friday has become a benchmark for retailers of all sizes. Every year, many businesses open at special hours, reveal extraordinary offers, and jumpstart their holiday sales. Despite some reduced spending in recent years, the holiday remains a highly visible and profitable opportunity for retailers. Here are three ways to get your business involved with Black Friday:
1. Alert your customers! Send them an email with a catchy subject line or post a Ripl to your social media accounts to spread the news about your Black Friday offers.
2. Optimize for mobile! Even though Black Friday shopping is traditionally done in store, the number of online sales has grown each year—topping 48% last year. So, be sure to add the link to your online retail store to your Ripl posts for shoppers using mobile devices. Need a reminder on how to do that?
3. Use #BlackFriday hashtags! Add visibility and traffic to your business by using trending hashtags like #BlackFridaySale, #ShopTilYouDrop and #BlackFriday2017 on your Ripls. Shoppers searching on social media will be able to more easily find you and your special offers.
Small Business Saturday
Originally sponsored by American Express in 2010, Small Business Saturday was a direct response to large retailers taking over the holiday shopping season. Small Business Saturday encourages holiday consumers to choose small businesses in their local area for their seasonal shopping. Here are three ways to get your business involved with Small Business Saturday:
1. Host a special event! Given the local-focused nature of the holiday, invite your customers to come visit your store, enjoy refreshments and meet you personally.
2. Get in the spirit! Even without a brick & mortar storefront, you can update your social media channels and website with Small Business Saturday themed banners and photos.
3. Use #SmallBusinessSaturday hashtags! Like Black Friday, you can add visibility by using #ShopSmall, #SmallBizSaturday and #SmallBusinessSaturday on all your Ripls. Instagram posts with at least one hashtag average 12.6% more engagement!
Launched in 2005 to drive online sales, Cyber Monday now generates over 3 billion in sales—setting the US single day record for sales in 2016. Despite the techie name and frequent electronic sales associated with Cyber Monday, many varieties of retailers create special offers online to capitalize on the shopping trend. Here are three ways to get your business involved with Cyber Monday:
1. Offer free shipping! Rather than slashing prices on expensive products, consider delivering the always-popular incentive of free shipping to your customers.
2. The early bird gets the worm! Cyber Monday usually peaks in the late morning, so start posting Ripls early and make sure all emails are delivered by 6AM.
3. Use #CyberMonday hashtags! Like Small Business Saturday, you can add visibility by using #FlashSale, #Price and #CyberMonday on all your Ripls.
As Black Friday, Small Business Saturday and Cyber Monday draw closer, we hope you feel better prepared to launch your own successful marketing campaign. These ideas are just a jumping off point—get creative, post new Ripls, and boost your sales—all to finish 2017 on a high note!
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