Can you believe 2018 is almost over? Now is the time to be thinking about ways to improve your marketing in 2019. Here are five recommendations for marketing resolutions in the New Year!
1) Post More
Did you know that research by HubSpot, Constant Contact and Nulou say that you should post between 3 and 10 times per week? This may seem like a lot but Ripl has created tools to help you post more!
The first way to increase volume is through scheduling posts. As a small business owner finding time is hard and it is nearly impossible to take time to post everyday. That is why we have made it easy for you to create multiple posts in one sitting and schedule them for later dates!
Ripl also can help you post more by giving you daily post recommendations. These recommendations are at the top of your inspire feed and are a great way to get a post out when you are short on time or not feeling creative.
2) Keep it Simple
One of the best ways to get attention on social media is by keeping your posts clean and simple. The quicker you can promote your business, advertise a discount, or describe your product, the better. People enjoy posts that are fun to look at and easy to digest. While it can sometimes feel like there is so much you want to say, try and shorten your message so that someone can read and understand it in 10 seconds or less.
3) Build Consistency
Have you built a brand on social media? Do you feel like your posts have a theme? One of the best ways to increase brand awareness and enhance your marketing is by uploading consistent content across all of your social media accounts. Building a consistent brand through your social media posts increases engagement and helps people remember your business.
An easy way to get started on building a brand is by uploading your logo and business colors to Ripl. To do this go to your Business Profile Settings, then scroll down to Edit Custom Logo and Brand Colors to easily customize your brand on Ripl. In addition, use Ripl to post your content across all your social media channels so that your posts are consistent across each platform.
4) Track Your Progress
While it is great to act on your resolutions and try new ideas, it is important to make sure that your extra efforts are helping your business. Whether your resolutions have to do with marketing or if they are in another facet of your business, tracking your progress is essential to growing and improving. For your social media marketing Ripl is here to help you do that too! Click on any of your previous posts in Ripl to see how often people are engaging with your post.
5) Ask for Help
When you find it hard to create content, allocate time to post, or know what to say, ask for help! Whether this means looking on social media, checking out Ripl's inspire feed and daily recommendations, or asking a coworker, there are tons of ways you can get help. You can even reach out to us here at Ripl, we are always looking to help you maximize your marketing campaigns. At Ripl, asking for help is one of the pillars of our culture, if you want to, try and make it part of yours in 2019!