How do you tell a compelling story?

There are times when I’m halfway through telling a story (with hand gestures and all) before I realize my story is not a good story. It’s either unrelatable and filled with those “you had to be there” moments or nothing happened at all. Quiet panic washes over me while I try to figure out how to get out of this awkward situation.

...So how can you prevent this from happening? How do you tell a compelling story? Here are a few key points to keep in mind:


This one is easy – be relatable! Some experiences are universal like waving hello back at someone who actually wasn’t waving at you (this is the worst). Do you have a funny story to share? What about an interaction with someone that was thought-provoking? Take your own personal experiences and talk about them. Knowing more about the person behind the Ripl helps your audience feel like they have a personal connection.

Crazy Daisy's Dog Advice for Hoomans is a perfect example of how you can create a connection with humor (and a few good tips).


Ask a question, poll for feedback, offer tips about your service or product...the possibilities are endless when it comes to how you can interact with your audience. Everyone likes to be included and when you ask someone for their opinion, they’re participating and making a memorable experience with your service or product.

Plato’s Closet in Lynchburg used a design that spreads awareness of their store and grabs your attention by asking customers to tag them for a chance to win:


You don’t have to add fluff.

Bee Smart Toys created a post that draws you into the lovely craftsmanship of their toys:

A post shared by Bee Smart Toys (@beesmarttoys) on


Maybe the first time you tell a story feels awkward or doesn’t quite get your point across – that’s okay! Be patient with yourself and know that you’ll work out the kinks over time. As with anything worth practicing, the more you do it the easier it becomes to tell a story. All you have to do is start!

Need an idea for your next Ripl post using these tips? Share how you’ve helped someone or show an inside scoop of how you make your craft. Not only do you get to showcase your product or service but your audience also gets a glimpse at the person behind the Ripl.

Ripl Team

Team Ripl is the hard-working squad driven to help you stand out on social media and grow your business.

Bellevue, WA

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