How To Find The Perfect Colors For Your Video

Have you ever tried creating a video, but then struggled on which colors to use? It can be difficult choosing the right color combination; colors can clash or just look really strange together. Thankfully, there are some handy design tricks and tools you have at your disposal to find the right colors for your next video.

Color Theory

First, there’s basic color theory. Red, yellow, and blue are the primary colors: the colors that all other colors can be derived from. Color theory can get quite complex, and for the sake of this blog post, we’ll keep it simple. Primary colors are the basis of the color wheel, as seen below:

The color wheel

The color wheel is particularly useful when searching for complementary colors. Colors that are across the color wheel from each other are usually complementary. So for example, violet compliments yellow, green compliments red. The color wheel is useful when you’re looking to find pleasing color combinations.

Psychology of Color

Outside of color theory, there’s a whole psychology behind the emotions connected with each color. Different colors are associated with different emotions. Based on the type of emotions you want to invoke, you can select your colors to influence your audience.

Here are some of the emotions that can be associated with each color:

Red - Urgency & excitement
Blue - Security & trust
Green - Tranquility & health
Purple - Wisdom & creativity
Yellow - Optimism
Orange - Friendliness
Black - Authority & strength
Grey - Practicality
White - Cleanliness & safety

Brand Colors

Moving away from color theory, there are other ways you can find the perfect colors for your next video.

One of the simplest solutions is to base your video colors on your brand colors. An easy way to have consistent marketing is to stick with your brand’s color scheme for your marketing content. Not every business adheres to this strategy, since using the same color scheme can become repetitive, but it certainly makes creating videos easy.

Pre-Made Color Palettes

If you’re still struggling to find the right colors for your video, then you’re in luck - there are plenty of pre-made color palettes available online.

There are multiple websites dedicated to collecting color palettes on the web. A personal favorite is Color Hunt, which provides sample palettes and gives you the color hex codes for each specific color. Simply copy the color hex code and paste it into the Ripl color tool as you’re editing to bring up that color!

Where you input hex codes in Ripl

In addition to websites that offer color palettes, there are also color generators on the web. These color generators will either select a random color or create a color palette for you. Some recommendations are Coolors or Colormind. If you’re the adventurous type who truly doesn’t know where to start with their design, this is a fun option. Again, you’ll have to copy the color hex code into the Ripl app to bring up that color.

Color Eyedropper

Finally, if you’re an iOS user, we have a new feature in the mobile app that may be helpful to you. We have a color eyedropper tool, which allows you to select and use a color from an image or video. It’s perfect for anyone who wants to match their colors with their content.

The color eyedropper feature

Hopefully, with all of these tips, you can find the perfect colors for your next Ripl creation. We’re so eager to see what you create!

Annika Larson

Annika is a marketing lead at Ripl who is passionate about small businesses. With a focus on customer engagement, she hopes to show how Ripl can boost your social media video presence.

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