Small Business Saturday was originally sponsored by American Express in 2010, Small Business Saturday was a direct response to large retailers taking over the holiday shopping season. Small Business Saturday encourages holiday consumers to choose small businesses in their local area for their seasonal shopping.
Small business Saturday is a great opportunity to create buzz about your small business during the overcrowded holiday season. Here are three ways to create buzz about your business during Small Business Saturday:
Host a special event! Given the local-focused nature of the holiday, invite your customers to come visit your store, enjoy refreshments and meet you personally.
Get in the spirit! Even without a brick & mortar storefront, you can update your social media channels and website with Small Business Saturday themed banners and photos.
Use #SmallBusinessSaturday hashtags! You can add visibility by using #ShopSmall, #SmallBizSaturday and #SmallBusinessSaturday on all your Ripls.