Why you should be using #hashtags

Hashtags are everywhere on social media. Back in 2007 the formerly known 'pound' symbol was reinvented on Twitter. However, it wasn't until 2009 that Twitter fully embraced the hashtag takeover and made the hashtag a search function. While Twitter was the first hashtag platform, now, ten years later, hashtags are everywhere connecting people on every social media platform.

So why should you be using hashtags? Because it connects you to more people, posts, tweets, and ideas. And when people search for certain hashtags (#seattleeats #barbershops #tacotuesday) to get new ideas and find things they want to experience.

On #Twitter

Hashtagging on Twitter helps your tweets and presence tremendously. Tweets with a single hashtag have shown to get twice the engagement as tweets without. Thus, hashtags will allow you and your business reach new audiences, meaning more customers and build brand awareness. Hashtags also connect you to other tweets so your tweet can get more retweets, favorites, and comments!

When using hashtags on Twitter there are three things to remember.

1. Keep your hashtags short

Single words and commonly used phrases are more likely to be searched for or used by other people.

If you are having a sale think about using the hashtags #discount #deal #sale #offers #shopping #fashion #discounts #shop!

2. Select your hashtags wisely

With Twitter's character limit you want to make sure and choose the right ones. Additionally, too many hashtags blend together and are overwhelming for a reader. The recommended number is between one and three hashtags per tweet. Thus, tweets with too many hashtags are less likely to be read and people are less likely to know which hashtag to click on.

3. Make sure and keep up with current events and holidays

Your tweets will get way more attention if you use hashtags during holiday seasons!

For example around St. Patricks day you could use #stpaticksday #celebrating #luck #shamrock #irishforaday #clover #kissmeimirish!

On #Instagram

While Twitter was the originator of the hashtag, Instagram is now the hashtag hub. In 2018, posts with just one hashtag got 12.6% more engagement than posts without. Like on Twitter, using hashtags on Instagram allows more people to find your profile organically and can lead to more followers, engagements, and comments!

For the most part you should use hashtags on Instagram in the same way that you use them on Twitter.

1. Make your hashtags simple

For instance during Valentines Day trending hashtags were #valentine #valentinesday #bemine #bemyvalentine #sweetheart #willyoubemyvalentine!

So make sure to stay up to date with what is going on in the world around you.

2. Be specific

If you want to reach a certain audience, focus your hashtags around that.

For instance, if you are posting about vacation destinations use the hashtags #travel #travelgram #familyabroad #familyvacation #solotraveler #travelerofone.

3. Don’t be shy with the number of hashtags

In fact, you can load up with as many hashtags as you think are relevant to your post or business. Many people actually put their descriptive caption and their hashtags in different paragraphs of their caption so that they can convey a message while also gaining followers and views!

Conclusion

Now it is time to get sharing and use a #hashtag on the next tweet, post, or comment you show the world! And if you need help coming up with hashtags, you can use the Hashtags app. Or feel free to reach out to feedback@ripl.com and we would love to provide recommendations for your business!

Joe Zimmer

Joe loves everything communications! The youngest member of the Ripl team, he works to improve customer outreach and analyze marketing data.

Seattle, WA

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